LYNCH + LEIGH

ALDURA (FORMERLY TACTICS)

  • Creative/Brand Strategist
  • Business Strategist
  • Account Handler
  • IP consultant

Aldura (formally Tactics Apparel Inc.) came to us with a plethora of issues that needed to be resolved and tidied up – not least a total lack of clarity of vision. The brand had one hero product and dreams of many verticals.

We supplied a company, brand and product vision, strategy and business model in the form of a business and marketing plan and brand bible. We re-named, re-branded and organised their corporate architecture and IP, as well as providing their product range and timeline with clarity to fit. I worked as the researcher, strategist, and general business consultant and partly as Art director for this client.